Client
Buenos Aires Ciudad
Year
2018
Services
Sites · Apps · SEO
Pedalea Seguro
A multi-platform casual game for the Buenos Aires city government, 12 mini-games teaching bicycle safety, across desktop, smartphone, and tablet.
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The challenge
Civic education without civic-education energy. A safety message that needed to land with kids on the way to school, not a pamphlet they ignore.
What we built
12 distinct mini-games, each teaching a different safety habit, all stitched into one experience that ran on the device the kid actually had in their hand.
12
Mini-games
Civic
GovTech
Gallery
1 asset
