Client
Garbarino
Year
2018
Services
Sites · Apps · SEO
El Rulero
A social game riffing on the classic "El Rulero," launched alongside Garbarino's "Save the Rustics" campaign, web, iOS, and Android with Facebook play.
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The challenge
Make a national retail campaign social. Not in the marketing-jargon sense, actually, demonstrably social: friends inviting friends, scores shared, mechanic that compounded with each round.
What we built
We built the game with Facebook authentication so every play roped in someone new, then mirrored the experience natively on iOS and Android so nobody got stuck on the wrong platform.
Social mechanic
3 platforms
Web · iOS · Android
Gallery
1 asset
